10 ways to get your music in the press (besides the usual album release and tour PR)

8. When your band has personnel changes

Adding a new member? Losing a member? Did someone quit or get fired? Share your excitement, pain, or acrimony with the world. OK, so maybe tone down the acrimony — but still, this is another opportunity to get coverage for your music, to talk about how your sound will change as a result, and to manage perceptions about the personnel changes.

9. When you enter into a sponsorship, partnership, endorsement deal, or launch a co-branded product

Is Taco Bell or Red Bull helping you out on your next tour? Did you get an endorsement from Taylor Guitars? Are you now the house band for a nursing home choir? Did a local brewery name a beer after your music? First, that’s awesome. Second, alert the press! (And make sure your partner/sponsor is doing their part to get the word out there too).

10. When you appear on high-profile TV or radio shows, or at festivals and benefit concerts

All of these types of events give you a chance to score double the publicity since the show or event will be motivated to promote your appearance as well.

What to tell the press:

  • The details about the event (name, date, time, etc.)
  • Why it’s a big deal (perhaps you can mention the show’s viewership or reach, the number of concert attendees, etc.)
  • And hint at what you’ll be doing for the show or event, and why that is exciting for your fans

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Well, hopefully that gives you some new PR ideas. I’m sure I missed quite a few, so please leave your music PR ideas in the comments below.

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References

  1. ^ an exclusive (in the case of a single or video premiere) (diymusician.cdbaby.com)
  2. ^ Same goes for videos! (diymusician.cdbaby.com)

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